People do not buy goods and services. They buy relations, stories, and magic. -- Seth Godin
And magic is exactly what M. Dumas & Sons has sold for the past 100 years. A beloved institution of Charleston's historic King Street shopping corridor celebrates its centennial birthday with a look back at the fashions that shaped each decade. Models will showcase outfits from the past along a walking tour of Society Street leading to a party inside the store. Festivities will begin at 6:30 pm on Thursday, April 20th, with Society Street shutting down to traffic. Invitation below. See you at the fashionable party of the century.